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Super Saturday
Super Saturday or Panic Saturday is the last Saturday before Christmas, a major day of revenue for American retailers, marking the end of the shopping season they and many customers believe begins on Black Friday. Super Saturday targets last-minute shoppers. Typically the day is ridden with one-day sales in an effort to accrue more revenue than any other day in the Christmas and holiday season.
==Sales==
Super Saturday typically nets approximately $15 billion in retail sales. To compete with each other, stores offer significant discounts and extend store hours in an attempt to attract customers and drive impulse buying.〔(【引用サイトリンク】title=Black Friday returns today for procrastinators )〕
Super Saturday accounts for a significant portion of the holiday sales for retail stores. In 2006, a study determined that sales between December 21 and 24 accounted for 13.6 percent of holiday sales. (In 2006, Super Saturday fell on December 23.) Some businesses do as much as 60 percent of their sales on this day.
In an effort to attract customers, stores often extend their hours during these crucial days of the retail season. Some stores go as far as to leave their stores open all day long until Christmas Eve in hopes that customers will take the extra time during off-peak hours to both review alternative options and to spread out workloads for cashiers.〔 Because stores predict double or triple their typical customer turnout on Super Saturday, many increase their staffing during these critical days to be able to handle the demand.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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